ALL COFFEES ARE BEAUTIFUL - Peru

Peru, Cajamarca
Varietal: Caturra + Catuai
Process: Natural
Altitude: 1650 - 1750masl

Falcon Peru transformed its sourcing model in Northern Peru to work directly with unassociated smallholder farmers, bypassing middlemen to provide training, establish financial traceability, and ensure higher quality premiums go directly to producers like Segundo Estela Vasquez. Operating in high-altitude, microclimate-rich districts like Huabal in Cajamarca, the initiative encourages farmers to move away from poorly suited varieties like Catimor toward high-quality varieties such as Bourbon and Caturra, as well as higher-value processing methods like natural drying. Through direct access to infrastructure, shade-controlled drying techniques, and fair pricing above the market rate, Falcon Peru has now engaged over 438 registered farmers, significantly boosting household incomes while preserving exceptional specialty coffee quality.